Most people know the eCommerce had changed greatly in the past several years. There was over 13% growth in 2010 that was significant for that period, while the traditional retail grew no more then 3%. As we can see, the difference was quite visible.
The year 2010 was known for its great changes in the landscape of the Internet, mostly due to the growth of the social web networks. With all these changes the retailers kept looking for the new way of business implications, which is why more strict approach was demonstrated in the early 2011. The new feature appeared to be the multichannel retailing, including the use of social networks as well.
So, what shall we await from the ecommerce software?
The modern retailers are going to view their customers rather close in order to let them see the retailers as well. The competitive environment full of on-demand resources pushes the retailers to offer more services like delivery and a lot more.
The Explosion of the Conversional Marketing.
Here the main goal of the ecommerce development is to turn the shoppers into the real customers. This includes the Add-on feature allowing the users to buy easier and in less time.